The Philippine economy’s strong showing for 2018 is expected to be one of the catalysts for the expansion of thousands of businesses and startups. But this environment also increases competition – a state where every little edge counts. One often overlooked but crucial advantage is branding. Many companies shy away from giving themselves a specific identity because it might limit revenue and growth but the benefits outweigh the disadvantages.
Recognition
The first advantage is simple: recognition. A striking brand has immense recall value, which is critical when a consumer or client encounters a need for a product or service – or when somebody asks for a recommendation. It can generate huge word-of-mouth advertising.
Expectations
Aside from recall, branding helps to set expectations. Consumers immediately know what the quality, the price, and the feel of the products and services. When they have a specific need, they can easily narrow down their choices to a range of brands. Hopefully, one of them will be yours.
Identification
Additionally, good branding allows people to understand that they are being courted. Your brand and its consumers will resonate the same style and expectations, which create an emotional connection. They will identify your target market and be encouraged to patronize your products and services. That’s not something that a generic brand can easily do.
Marketing
Lastly, a strong brand helps to market your company, its products, and its services. Your staff – even your customers – will know how to introduce your business and talk about it in face-to-face conversations, over the phone, or online. All promotional efforts, that aren’t even under your control, will be in sync because the brand identity effortlessly guides all forms of expression.
Branding can be done via logos, packaging, unique displays and visual merchandising, or even office furniture. Contact us for ideas!
The opportunity to expand your business will increase in 2018. Is your brand prepared for it?