As a mall kiosk owner, you only have a brief moment to capture the attention of shoppers. On top of that, you have to compete against full-sized stores and other booths. Without anything interesting to catch the eye of mall-goers, you can easily luck out on potential customers. To make the most out of your space, you will need a kiosk that stands out. Here are six ways to help you achieve that:
1. ANALYZE COMPETITORS
Walk around the mall as a regular shopper. Study the other booths and try to figure out what you’ll need to set yourself apart. You don’t want your kiosk looking just like the others, so survey the competition to be able to come up with a design, gimmick, or feature that only you will have.
2. KEEP IT UNCLUTTERED
Make sure that your products aren’t messy and cluttered! Don’t just stack them together or set them side by side—set ample space and display module for every item. This way, customers can tell them apart and appreciate each separately.
3. PLAY PRODUCT VIDEOS
Set up an eye-catching AVP on a monitor to showcase what your product is all about. Playing a product video will get the attention of shoppers who might actually be interested in what you’re offering, without them having to approach your kiosk.
4. SHAPE UP
Have your kiosk customized into a unique shape! Incorporate curved edges or unique silhouettes that mall-goers have never seen before to make them curious.
5. USE EFFECTIVE LIGHTING
Install lighting that properly highlights all your products and complements the overall look of your kiosk. Make your booth look brighter and more appealing to customers!
6. MAKE IT SHAREABLE
People love posting interesting things on social media. Set up share-worthy stuff like branded Instagram frames or “head in the hole” photo props in your kiosk to encourage people to share your brand online!
Liked our list? Our fabrication experts can help you design and craft outstanding kiosks. Maximize your sales and consumer engagement, contact the Outboxd Design Team today!