The competition for consumer attention has never been higher. A typical urban resident receives up to 5,000 ad messages a day. Ads are oversaturated. In a trade show or a department store, the density is suffocating.
It is in this scenario, between throngs of jaded consumers walking across a crowded floor, that your booth has to make people pause, take a look, and buy. The challenge seems colossal. But it is not impossible, especially if your brand follows these five crucial elements.
Great Graphics
A picture is worth a thousand words. Additionally, the basic message is communicated with a glance. Our brain processes visuals 60,000 times faster than text. Transform your booth into a visual spectacle with compelling, colorful, and clean graphics.
Let Light In
A dark, cluttered booth looks drab and drives customers away. Light is a critical visual element, which can affect people’s moods and receptivity of your sales pitch. Keep your booth neat and install lighting that accentuates your stall and products.
Brand Every Inch
No matter how famous your brand is, there will be some consumers who don’t know you. Make them curious. And those that do know you will be attracted to your offering. Your booth should radiate with your branding. It doesn’t require printing your name everywhere but it does mean that every line, space, and color must reinforce your brand.
Offer Interactivity
Go beyond visuals and build a booth that can provide a person with a meaningful experience. Let the consumers engage your products in various ways, through touch, taste, and other senses. At the very least, train your booth attendants to be approachable. Don’t forget to integrate social media to enable them to also interact with your brand digitally.
Give People a Surprise
Because of oversaturation of ads, people grow indifferent. Attempts sometimes barely register so the challenge is to become creative. Build a novelty booth or a different angle of attack to pique people’s curiosity.
Through these elements, booths can attract attention and generate excitement by creating a physical experience that can only be found in person. If your brand can’t allocate too much effort in designing and fabricating the best booth for your brand’s needs, contact Outboxd Design Team today. Don’t be afraid to invest. A great booth experience attracts great customers!