While participating in a job fair can be an effective HR initiative, companies have to compete for the attention of attendees. This is especially true for organizations in the BPO industry, where the demand for applicants is high and recruiters are aggressive. If you aim to maximize your booth’s engagement, the last thing you want is a drab setup that people will ignore. You’ll need one that stands out and draws people. Here are four ways to help you achieve this:
Having high-tech multimedia like curved LED displays and touch-screen devices tell applicants that you’re a tech-forward company. This is important if you want to attract younger demographics. Incorporating these into your booth also allow you to present your brand in different ways—through corporate videos, interactive games, VR, etc.—and digitize the process of recruitment, making it quicker and easier.
What’s the use of a well-designed booth if it can’t be seen? Choose a strategic area with high foot traffic and avoid isolated spots to get the best possible engagement.
Giving away useful freebies like tote bags, notebooks, and tumblers placed on a unique display rack will give people an incentive to stop by your booth and learn about your company. It’s a simple and effective way of getting people to come to your setup. Investing in branded giveaways will not only bring you more candidates, it will strengthen brand awareness and recall!
Engagement to applicants has to really be human, as people trust people more than labels. Sometimes you need to tell talent about the people behind your brand. It will never be a problem if you provide a more objective recruitment booth.
Need more engagement for your initiatives? Get in touch with Outboxd Design Team today!
Some Photos from: bizbash.com