As competition heightens in the world of Philippine retail, the old eye-catching visual merchandising designs of last year have lost their charm. To encourage people to stop and look at your products, it’s crucial to always take the next step. Here are four trends that will shake visual merchandising this year.
Going Beyond Visual Appeal
To distinguish their merchandise from pictures on a screen, brands are creating a more immersive shopping experience by utilizing sight, smell, and sound. Retailers are experimenting with “scent marketing” and the effect of music on consumers as ways to increase sales.
Instagram-Worthy Display
Social media is a fact of life and merchandisers need to get on this ride. Making your store Instagrammable — creating unique, eye-catching displays worthy of posting on your consumers’ social media accounts — is a great way to build brand recall and promote your store online.
Storefront Transparency
Open-glass façades and clear, oversized windows are also trending recently. Customers want to see beyond storefront displays and into your store to determine if the experience of choosing and buying a product will be worth it. Ditch the clutter and promotional posters; allow your customers to imagine themselves having fun in your shop and they will enter.
Incorporating Interactive Technologies
With the emergence of virtual and augmented reality, interactive technologies are being incorporated into the visual merchandising experience. With endless ways to implement these in stores, this trend can be a merchandising game-changer in the near future as people get to immerse and fully experience your products.
In 2017, visual merchandising must go beyond visual; it must become a unique experience that leaves a lasting impression – in social media and in people’s minds. Need help with improving your displays? Contact our team of architects and visual merchandising designers to see sample of our works.
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